Truly, there is a glob of blood in the body of human, if that blood is good, then be good all of that body. But, if that blood is vicious, then be vicious all of that body, that blood is a heart.
Everything are depend on intention of heart and intention is identical with conscience. That point also emphasized by Stephen Covey in his book The 8th Habit. So, What the relevancy with marketing ? When intention move from heart to head, it call aspiration / goal. There are two goal: rational goal and beyond rational goal. If our aspiration are only material oriented, its call rational goal.
Some people are thinking, if materials are everything. With material we can get everything. That consideration isn’t wrong entirely, but it isn’t 100% true too. In many case, there a company that give reward to their employee with amount isn’t little, but why their employee can’t reach the target have been chargeable to them?
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